MVP
What's an MVP? A minimum viable product. What's this? Simply, it's a prototype of a product or service. If you're marketing a VR headset then first marketing the idea of its benefits, edge, etc, and marketing it would be extremely useful for testing it in reality.
This concept was first introduced to me by Daniel Prestley in Ali Abdaal's "Deep Dive" podcast where he breaks down the necessary steps and process of starting a successful business model that'll work in this modern world.
Experimentation
In the world of business, experimentation is always seen as a risky investment but if its returns are positive then the ROI in the long term future is extremely useful.
However, experimentation is the safest thing to do. Staying idle and not taking charge of an industry has an extremely high opportunity cost. That's what ended up killing Poloraid, a great company known for its optics in the past. What swept this company underneath its feet? App, inc. Their ability to adapt at a high level, fail fast, and be open-minded to all possibilities lead to the demise of Poloraid.
Do Things That Don't Scale
A classic essay by Paul Graham, "Do Things That Don't Scale" explains how talking to users in-person and iterating the product based on feedback is the best way to reach PMF (product market fit).
More explanations and examples are in this X (Twitter) thread:
Do Things That Don't Scale
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